Instagram

As an illustrator, I tend to have several different styles in which I like to work and different audiences appreciate different things. I know a few artists who make most of their money commercially under one name, and then sell their more personal work under a different name so they can appeal to different audiences.

I thought this was a very good idea as my more commercial work is primarily pet portraits (www.facebook.com/bethfrostart) which obviously has a very specific audience. Whereas my work for my current project and things I like to draw in general might not appeal directly to the audience I've already obtained. As much as I love creating paintings of peoples pets, I also want the world to see me as more than this and show them my other abilities. 

This is why I have decided to create another Instagram account to keep the two separate. I have my usual account where I post my pet portraits and my day to day life, and then an 'illustration' account where I post purely project or personal work. I have already used this account to contact several galleries about displaying work, this makes it easier for them to see my work as a whole instead of individual pieces I show them.

You can check out both accounts: @bethmayfrost and @ethel.red.the.unready
I wanted to choose a name that was completely different from my first account so people wouldn't link the two together. Ethel is the name I have given to my current mermaid character in my project and is also one of my nicknames so I thought it would be a good second account name. 

I hope that this will make it easier to continue making money from my pet portraits and showcase my personal work to a new audience as well.